To create public traffic for your website
allows it to stay afloat, should any search engine algorithms negatively impact the amount of organic traffic you currently or are
able to receive.
As these methods are generally not niche-specific, you can use them effectively for any type of website or industry.
Links to similar articles on these topics are also included at the end of this list.
Let’s
start first with a general idea of the type of traffic source you should be building. While the following points are ideal conceptualizations,
they may help you to assess and create public traffic.The traffic source you are developing should:
The fastest way to grow a website is to amass a large regular
audience who are likely to recommend and support your site building efforts. Not only can they offer valuable feedback to your website,
this community can send you links, referral traffic and future subscribers.
It’s important to follow a clear community development
strategy from the onset and one which involves active interacting/networking with your audience or target market.
Social media optimization involves educating your audience on social websites, occasionally
developing content targeted at a specific social audience and facilitating interaction between your site audience and the social website
in question.
This also includes promoting the usage of a particular social voting/networking website (e.g. Digg or StumbleUpon), which
can then be gradually developed as a referral traffic source.
This process may involve personal use of the social website and active networking within the social community in order to set it up as a source of visitors for your website.
Syndication of your content away from your website should be encouraged because it promotes viral dissemination of your content
and brand. One of the ways to build a regular audience is to focus on the growth of RSS feed or email newsletter subscribers.
The
benefits of building feed subscribers are many and one should primarily view them as people who are able to generate buzz or support
for your website or brand.
Most of the time, subscribers are the also the easiest to convert when it comes to recommending new affiliate programs or income-generating schemes for your website.
Link bait is content that is created
to pull in links and referral traffic from a targeted audience and is a very fast and effective way to create awareness of your website.
However, the only way your website can continue to attract recommendations and traffic over the long run is to develop several webpages
or articles that are comprehensive, timeless and reference-able.
Linkbait is the hook that reels in the crowd and flagship or cornerstone content is the carrot that converts them into recommend-ers or future promoters of your website.
Getting
links and traffic from another website doesn’t only depend on the quality of your content, although it is a very important factor.
Networking with the right people in your industry can not only get you links, traffic or sales but also one very important element:recommendations.
These recommendations vouch for the quality of your business and the integrity of your personal brand. There are
many ways of networking within your industry and an visible online example of this is the creation of industry-specific ranking lists
or awards.
Creating an affiliate program for your website/business is an effective way for you to consistently drive
more targeted traffic towards your websites. Affiliate programs create lateral traffic sources which develop simultaneously across
a wide body of websites.
They allow you to expand your reach into demographics that are not targeted and is an effective way to consistently receive visitor traffic. For example
A large number of websites are active members of TLA’s affiliate program and each of them send
a great deal of visitors to their website. This traffic is cumulative and consistent because publishers have an incentive (commissions)
to continue doing so. A good affiliate program will only do your website or business good and never harm.
Purchasing advertising for traffic is an old strategy used by almost all webmasters or online business. An ad on a high traffic
and relevant website can send you a fairly large and regular amount of web traffic.
Paid advertisements can come in many forms: sponsored
blog reviews, RSS feed advertisements, text links or image-based banner ads. They can be purchased according to a time-based, CPM
or CPC arrangement and is a viable option to consider if you need to brand your new website.
One facet of online marketing partnerships is banner exchanges, which are widely used by various types of websites. There are also many other types of partnerships available which can drive visitors to your website: some of these include collaborations on a new online project and co-advertising/branding for a popular product.
Promoting your website offline is not an option that is often explored by many webmasters
or bloggers but small business owners understand the value of offline marketing.
Selling your website in traditional media allows
your audiences to connect with what you want them to see. When you list your site URL in a magazine ad, you are inviting them to explore
your website further.
Entering your url, a visitor arrives at your website or sell page, which can be designed to evoke a specific
response from the visitor in question. It is important to note that offline marketing also involves pitching your website to journalists
and traditional media such as newspapers or industry journals.
While they may not send a great deal of traffic, offline initiatives are great for branding and complements your online marketing efforts.
Last by not least, it is very important
to create a well structured traffic development plan. Setting goals, to-do items and monitoring your website’s performance allows
you to determine progress and discover what traffic-generating schemes work or not.
If you want to make money from your website, you need a clear idea of how to build traffic sources that will grow your website and brand over the long run.
